At CES 2026, Havas takes the stage to showcase the Neurverse Activation—a powerful demonstration of how data, neuroscience, and immersive technology can come together to create deeper, more meaningful brand experiences. This on-stage activation explores how real-time signals, AI-driven insights, and sensory engagement can be used to better understand human response and design experiences that resonate on both an emotional and cognitive level. It offers a glimpse into how brands can move beyond traditional engagement toward more adaptive, responsive, and human-centered interactions. A bold look at the future of experiential marketing and neuro-informed design—live from the Havas stage at CES 2026.