At CES 2026, Dan Hagen shares his hot take on the innovations and conversations shaping this year’s show and what they mean for brands moving forward. He reflects on his experience at CES so far, how the role of AI in marketing is evolving, and where brands still have room to do better when it comes to using AI in meaningful, responsible, and effective ways. Dan also offers bold predictions about what’s coming next, from how AI will be embedded into everyday workflows to how creativity and strategy will adapt in an increasingly automated landscape. His perspective underscores the importance of pairing powerful technology with clear purpose and strong human insight. A forward-looking conversation on how brands can move beyond experimentation and start creating real value with AI—straight from the CES floor.