At CES 2026, Camila Nakagawa, Global Executive Vice President at POP, and Xavier Baliron, CEO of POP France, share their hot take on how creativity and production are evolving in an AI-powered world. They reflect on how craft, innovation, and storytelling continue to intersect, how global production models are adapting to new technologies, and what brands should be thinking about as they navigate faster, more flexible ways of bringing ideas to life. Together, they offer insight into how creative ambition and technical innovation can work hand in hand, and what they see coming next for the future of content and production. A forward-looking conversation on how creativity stays human—even as the tools become more powerful.