At CES 2026, Matt Dunn, Digital and Social Marketing Leader and EVP at Havas Media, takes us on a consumer-focused floor tour of Siemens, highlighting how innovation is moving from digital concepts into real-world impact. From smart infrastructure and connected systems to AI-powered solutions designed for everyday life, this walkthrough shows how Siemens is translating advanced digital technology into practical, scalable experiences that improve how we live, work, and move through the world. A compelling look at how digital transformation becomes tangible reality—straight from the CES show floor.