At CES 2026, Holly Dunn, Managing Partner, Performance at Havas Media Network, sits down with Yara Hritz to share their hot take on the power of partnership and what it means for driving real performance for brands. In this conversation, they discuss how strong collaborations accelerate innovation, improve outcomes across the funnel, and help marketers navigate an increasingly complex media and commerce ecosystem. From aligning data and platforms to building trust and shared goals, they explore what makes partnerships truly effective in today’s performance-driven world. A candid look at how collaboration fuels growth—and why partnership is more important than ever.