At CES 2026, Jamie Seltzer, Global Chief Data & Technology Officer at Havas, takes the stage to share how Havas is accelerating growth through AI, large language models (LLMs), and next-generation data intelligence. In this talk, Jamie explores how Havas is responsibly integrating AI across its global ecosystem—unlocking smarter insights, faster creative workflows, and more meaningful connections between brands and people. From real-world applications to the strategic vision guiding Havas AI, she outlines how technology, creativity, and human ingenuity come together to shape the future of marketing. A must-watch conversation on innovation, scale, and how AI is transforming the way brands engage in an ever-evolving digital world.