In a world where culture moves at the speed of a scroll, the best stories are the ones that don’t just resonate—they respond. This panel explores how brands can craft emotionally rich, creatively bold stories in real time, meeting audiences where they are and when it matters most.

Bringing together Havas talent, client partners, and creators behind some of the year’s most dynamic work—such as Hyundai’s Night Fishing campaign—this session dives into the art and science of storytelling in the now. From rapid-fire creative processes to tech-enabled personalization and agile production models, speakers will reveal what it takes to balance quality, creativity, and speed in today’s attention economy.

Whether launching a major brand moment or reacting to a cultural flashpoint, panelists will share proven strategies, tools, and real-world examples that show how storytelling done fast can still be storytelling done right.