This panel moderated by Beth Brown from Brandwatch explores the evolving landscape of the creator economy. Featuring Elise Hermant, Communications Director at BNP Paribas Group, Pierre Allary, Co-founder of Paris Creator Week, and Jokariz, Content Creator & Co-Creator of Paris Creator Week, this panel will unpack how brands are collaborating with influencers, the rise of executives as digital voices, and the growing impact of creator-led content in the age of AI. With fresh insights and real-time data from Brandwatch, we’ll dive into how social strategies are shifting and what it means for the future of influence.