As part of the Consumer Floor Tour at CES 2025, Dara Busch, CEO of Havas PR North America, engaged with Delio Trozzi from EssilorLuxottica to unveil their latest innovation: high-quality hearing technology seamlessly integrated into fashionable eyeglasses. Set to launch in the second half of 2024, this breakthrough combines cutting-edge audio technology with stylish design. The completely invisible audio component removes the psychological barriers often associated with traditional hearing aids, creating a more accessible and attractive solution for consumers. This live demonstration on the CES show floor highlighted EssilorLuxottica's commitment to redefining how technology and fashion intersect, showcasing the future of wearable tech in a way that prioritizes both function and aesthetics. #CES2025 #EssilorLuxottica #WearableTech #Innovation #ConsumerTech