At the Havas Café during CES 2025, Lars Bengston, a creative leader at Havas Health, and Dan Rubin, a key figure in health innovation at Havas, sat down for an insightful discussion. Together, they explored how creativity and innovation are transforming the health and wellness industry. Topics covered included: The role of creative storytelling in shaping impactful health campaigns. Insights into Havas' GLP-1 offering and how it addresses modern health challenges with innovative approaches. Strategies for leveraging cross-functional collaboration to create content that resonates with diverse audiences. This interview provided a deep dive into Havas' vision for blending health expertise with creative excellence to redefine how brands engage with consumers in the health and wellness space.